An organization conducts a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) as part of a continual improvement assessment. The team identifies that a key competitor is releasing innovative AI-driven service desks, which threatens market share. In which SWOT category does this finding belong?
Competitor innovations presenting external risks to market share represent Threats.
Why this answer
In a SWOT analysis, external factors that pose risks or negative influences on the organization are classified as Threats.