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Continual ImprovementmediumMultiple ChoiceObjective-mapped

DPI Continual Improvement Practice Question

An organization conducts a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) as part of a continual improvement assessment. The team identifies that a key competitor is releasing innovative AI-driven service desks, which threatens market share. In which SWOT category does this finding belong?

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Threat

In a SWOT analysis, external factors that pose risks or negative influences on the organization are classified as Threats.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Threat

    Why this is correct

    Competitor innovations presenting external risks to market share represent Threats.

  • Opportunity

    Why it's wrong here

    Opportunities are external positive conditions that could be exploited.

  • Strength

    Why it's wrong here

    Strengths are internal positive attributes.

  • Weakness

    Why it's wrong here

    Weaknesses are internal negative attributes.

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JA

Written and reviewed by Johnson Ajibi, MSc IT Security

Senior Network & Security Engineer · founder of Courseiva

Last reviewed August 2026 · checked against the official AXELOS / PeopleCert exam blueprint

This DPI practice question is part of Courseiva's free AXELOS / PeopleCert certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the DPI exam.