A company uses Dynamics 365 Customer Insights and notices that some customer records are duplicated after unification. They want to reduce duplicates without losing data. What should they do?
Trap 1: Modify the matching rules to be stricter
Making matching rules stricter reduces the number of matches, which increases duplicate records rather than reducing them. This is the opposite of what is needed.
Trap 2: Delete all duplicate records from the source systems
Deleting duplicate records from source systems results in data loss, which violates the requirement to reduce duplicates without losing data.
Trap 3: Increase the confidence score threshold for matching
Increasing the confidence score threshold makes matching more strict, leading to fewer matches and more duplicate records. This does not reduce duplicates.
- A
Modify the matching rules to be stricter
Why wrong: Making matching rules stricter reduces the number of matches, which increases duplicate records rather than reducing them. This is the opposite of what is needed.
- B
Delete all duplicate records from the source systems
Why wrong: Deleting duplicate records from source systems results in data loss, which violates the requirement to reduce duplicates without losing data.
- C
Increase the confidence score threshold for matching
Why wrong: Increasing the confidence score threshold makes matching more strict, leading to fewer matches and more duplicate records. This does not reduce duplicates.
- D
Run the deduplication process manually
Running the deduplication process manually allows the system to re-evaluate records and merge appropriate duplicates with control, reducing duplicates while preserving data.