MB-910 Describe Dynamics 365 Customer Insights Practice Question
Which feature in Dynamics 365 Customer Insights allows you to combine data from multiple sources into a single customer view?
⚠ Common exam trap
Many candidates confuse data transformation (which modifies data format or structure) with data unification (which resolves identities across sources), but only unification creates a single, deduplicated customer view.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data unification
Data unification in Dynamics 365 Customer Insights is the feature specifically designed to combine data from multiple sources—such as CRM, ERP, and transactional systems—into a single, unified customer profile. It uses matching and merging rules to identify and consolidate records that represent the same customer, resolving duplicates and creating a 360-degree view. This is the core mechanism for achieving a single customer view from disparate data sources.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Data unification
Why this is correct
Unification creates a single view of each customer.
- ✗
Data export
Why it's wrong here
Export sends data out of the system.
- ✗
Data profiling
Why it's wrong here
Profiling assesses data quality.
- ✗
Data transformation
Why it's wrong here
Transformation changes data format, not identity resolution.
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