MB-910 Describe Dynamics 365 Customer Insights Practice Question
A retailer uses Customer Insights to track customer interactions across online and offline channels. They notice that some customers have duplicate profiles. What is the first step to resolve this?
⚠ Common exam trap
Many candidates think manual deletion or export-based deduplication is faster, but the exam tests the understanding that Customer Insights has a dedicated, automated data unification feature designed specifically for this purpose.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Run data unification with appropriate matching rules
Customer Insights provides a built-in data unification process that uses matching rules to identify and merge duplicate customer profiles. This is the recommended first step to resolve duplicates, as it leverages the platform's deduplication capabilities without manual intervention or data export.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Export data to Excel and deduplicate there
Why it's wrong here
Deduplication should be done within the platform.
- ✗
Create a segment of duplicates
Why it's wrong here
Segments do not merge profiles.
- ✗
Delete the duplicate profiles manually
Why it's wrong here
Manual deletion is not scalable; use unification.
- ✓
Run data unification with appropriate matching rules
Why this is correct
Unification merges duplicates based on rules.
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Written by Johnson Ajibi, MSc IT Security
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