MB-910 Describe Dynamics 365 Customer Insights Practice Question
During data unification, a large number of records are marked as 'unmatched'. The administrator wants to reduce this number. What is the best approach?
⚠ Common exam trap
Many exam-takers think deleting unmatched records is a quick fix, but the exam tests understanding that the goal is to improve the unification process itself, not to remove data that doesn't match perfectly.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Adjust matching rules to be less strict
Adjusting matching rules to be less strict (e.g., lowering the similarity threshold or using fuzzy matching instead of exact match) allows more records to be considered as duplicates and merged, thereby reducing the number of unmatched records. In Dynamics 365 Customer Insights, matching rules define the conditions under which records from different data sources are considered the same customer profile, and making them less strict increases the recall of the unification process.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Increase the number of data sources
Why it's wrong here
More sources may increase unmatched records.
- ✓
Adjust matching rules to be less strict
Why this is correct
Less strict rules will match more records.
- ✗
Skip the unification step
Why it's wrong here
Unification is necessary for a single view.
- ✗
Delete the unmatched records
Why it's wrong here
Deletion is not a solution; data is lost.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.