MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company has multiple business units that each use a separate CRM system. They want to use Customer Insights to create a single view of customers across these systems. Which feature should they use?
⚠ Common exam trap
Watch out — candidates often confuse 'Data sources' (which only ingest data) with 'Data unification' (which merges and deduplicates), leading them to select the option that sounds like it handles multiple systems but actually only connects to them.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data unification
Data unification is the correct feature because it is specifically designed to merge customer records from multiple data sources (such as separate CRM systems) into a single, unified customer profile. This process uses matching rules and deduplication to resolve identities across disparate systems, enabling a 360-degree view of each customer.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Measures
Why it's wrong here
Measures are for KPIs, not identity resolution.
- ✗
Data sources
Why it's wrong here
Data sources are inputs, not the process of combining.
- ✓
Data unification
Why this is correct
Unification merges records from different sources.
- ✗
Segments
Why it's wrong here
Segments group customers after unification.
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JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.