Quick Answer
The answer is to create a measure. In Dynamics 365 Customer Insights, a measure is the correct feature for calculating the average order value because it allows you to define custom aggregations—such as sum, count, or average—directly over your customer data entities without altering the source data. This enables you to compute segment-specific metrics like average order value by grouping transactions for a targeted customer segment. On the Microsoft Dynamics 365 Fundamentals CRM MB-910 exam, this question tests your understanding of Customer Insights’ data modeling capabilities, often appearing in scenarios where a business analyst needs a dynamic, calculated metric rather than a static report. A common trap is confusing measures with segments or profiles; remember that measures calculate numbers, while segments define groups. Memory tip: think of a “measure” as a mathematical ruler—it measures and aggregates, it doesn’t filter or store profiles.
This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
A business analyst wants to calculate the average order value for customers in a specific segment within Dynamics 365 Customer Insights. Which feature should they use to create this calculation?
Build a prediction model
Why wrong: Prediction models are for forecasting, not simple averages.
Data source configuration
Why wrong: Data source is for ingestion, not calculation.
Create a measure
Measures perform aggregations and calculations.
Enrich profiles with demographic data
Why wrong: Enrichment adds attributes, not calculations.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Create a measure
Option C is correct because a measure in Dynamics 365 Customer Insights allows you to define custom calculations, such as the average order value, based on existing data entities. Measures aggregate data (e.g., sum, count, average) across customer profiles or transactions, enabling segment-specific metrics without modifying the underlying data source.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Build a prediction model
Why it's wrong here
Prediction models are for forecasting, not simple averages.
Data source configuration
Why it's wrong here
Data source is for ingestion, not calculation.
Create a measure
Why this is correct
Measures perform aggregations and calculations.
Related concept
Read the scenario before looking for a memorised answer.
Enrich profiles with demographic data
Why it's wrong here
Enrichment adds attributes, not calculations.
Common exam traps
The trap here is that candidates often confuse 'measures' with 'enrichment' or 'predictions', assuming any data transformation requires a separate data source or machine learning model, when in fact measures are the dedicated feature for custom aggregations and calculations.
Detailed technical explanation
Measures in Customer Insights are built using the Measures editor, which supports DAX-like expressions and can reference multiple entities (e.g., Orders, Customers). They are computed on demand or scheduled, and the results are stored as new attributes on the customer profile, enabling real-time segmentation and analytics. A subtle behavior is that measures can be filtered by segment membership, allowing the average order value to be calculated specifically for a targeted customer group without creating separate data pipelines.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
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FAQ
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
The correct answer is: Create a measure — Option C is correct because a measure in Dynamics 365 Customer Insights allows you to define custom calculations, such as the average order value, based on existing data entities. Measures aggregate data (e.g., sum, count, average) across customer profiles or transactions, enabling segment-specific metrics without modifying the underlying data source.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 24, 2026
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