Question 314 of 506
Ethical Considerations of AIeasyMultiple ChoiceObjective-mapped

AI Associate Ethical Considerations of AI Practice Question

This AI Associate practice question tests your understanding of ethical considerations of ai. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.

A company uses Einstein Prediction Builder to predict customer churn. They notice the model is less accurate for a particular demographic group. According to ethical AI principles, what should the company do first?

Clue words in this question

Noticing these words before you look at the options changes how you read each choice.

  • Clue: "first"

    Why it matters: Order matters here. You are being tested on which action comes before the others — not which action is generally useful.

Question 1easymultiple choice
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Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Conduct a bias audit to assess the model's fairness across demographics

The correct first step is to conduct a bias audit to identify sources of disparity. Option B is correct because ethical AI requires proactive bias detection. Option A (ignore) violates fairness. Option C (retrain on more data of that group) might introduce bias. Option D (use a different model without audit) ignores the root cause.

Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Conduct a bias audit to assess the model's fairness across demographics

    Why this is correct

    This is the recommended ethical practice to identify and address bias.

    Clue confirmation

    The clue word "first" in the question point toward this answer.

    Related concept

    Read the scenario before looking for a memorised answer.

  • Retrain the model with more data from that demographic group only

    Why it's wrong here

    Retraining without audit could perpetuate bias.

  • Ignore the discrepancy as it might be due to random variation

    Why it's wrong here

    Ignoring potential bias violates fairness principles.

  • Switch to a different AI model without investigating

    Why it's wrong here

    Switching without understanding the bias does not ensure ethical use.

Common exam traps

Common exam trap: answer the scenario, not the keyword

Many certification questions include familiar terms but test a specific constraint. Read the exact wording before choosing an answer that is generally true but wrong for this case.

Detailed technical explanation

How to think about this question

This question should be treated as a scenario, not a definition check. Identify the problem, the constraint and the best action. Then compare each option against those facts.

KKey Concepts to Remember

  • Read the scenario before looking for a memorised answer.
  • Find the constraint that changes the correct option.
  • Eliminate answers that are true in general but not in this case.
  • Use explanations to understand the rule behind the answer.

TExam Day Tips

  • Underline the problem statement mentally.
  • Watch for words such as best, first, most likely and least administrative effort.
  • Review why wrong options are wrong, not only why the correct option is correct.

Key takeaway

Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.

Real-world example

How this comes up in practice

A practitioner preparing for the AI Associate exam encounters this exact type of scenario on the job. The correct answer here is not the most general option — it is the best answer for the specific constraint described. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Real exam questions reward reading the full scenario before eliminating options, because the constraint defines which answer fits.

What to study next

Got this wrong? Here's your next step.

Identify which AI Associate exam domain this question belongs to, then review the specific concept being tested. Practise related questions in that domain and focus on understanding why each wrong answer is tempting — not just why the correct answer is right.

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FAQ

Questions learners often ask

What does this AI Associate question test?

Ethical Considerations of AI — This question tests Ethical Considerations of AI — Read the scenario before looking for a memorised answer..

What is the correct answer to this question?

The correct answer is: Conduct a bias audit to assess the model's fairness across demographics — The correct first step is to conduct a bias audit to identify sources of disparity. Option B is correct because ethical AI requires proactive bias detection. Option A (ignore) violates fairness. Option C (retrain on more data of that group) might introduce bias. Option D (use a different model without audit) ignores the root cause.

What should I do if I get this AI Associate question wrong?

Identify which AI Associate exam domain this question belongs to, then review the specific concept being tested. Practise related questions in that domain and focus on understanding why each wrong answer is tempting — not just why the correct answer is right.

Are there clue words in this question I should notice?

Yes — watch for: "first". Order matters here. You are being tested on which action comes before the others — not which action is generally useful.

What is the key concept behind this question?

Read the scenario before looking for a memorised answer.

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Last reviewed: Jun 23, 2026

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This AI Associate practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI Associate exam.