A company uses Einstein Prediction Builder to recommend products. They notice the model often recommends high-priced items to users in affluent areas, potentially excluding others. What should the AI Associate do first?
Trap 1: Remove the model from production immediately.
Removing without analysis may be unnecessary and disrupt business.
Trap 2: Ignore the issue because the model predictions are accurate overall.
Accurate overall does not mean fair; disparity is still a concern.
Trap 3: Add more features about customer income.
Adding income features could exacerbate bias, not reduce it.
- A
Remove the model from production immediately.
Why wrong: Removing without analysis may be unnecessary and disrupt business.
- B
Ignore the issue because the model predictions are accurate overall.
Why wrong: Accurate overall does not mean fair; disparity is still a concern.
- C
Add more features about customer income.
Why wrong: Adding income features could exacerbate bias, not reduce it.
- D
Check the training data for representation and bias.
Addressing data bias is the first step per Salesforce ethical AI guidelines.