A marketing manager wants to predict which customers are most likely to respond to a new email campaign. Which type of machine learning is most appropriate?
Trap 1: Generative AI
Generative AI creates new content; it does not predict outcomes from labeled data.
Trap 2: Unsupervised learning
Unsupervised learning finds patterns without labels; it does not predict a specific outcome.
Trap 3: Reinforcement learning
Reinforcement learning learns via rewards from actions; not suited for static prediction from historical data.
- A
Generative AI
Why wrong: Generative AI creates new content; it does not predict outcomes from labeled data.
- B
Supervised learning
Correct. Uses labeled data (responded/did not respond) to train a model.
- C
Unsupervised learning
Why wrong: Unsupervised learning finds patterns without labels; it does not predict a specific outcome.
- D
Reinforcement learning
Why wrong: Reinforcement learning learns via rewards from actions; not suited for static prediction from historical data.