A company wants to use Einstein Prediction Builder to predict customer churn. Which data preparation step is essential before building the model?
Trap 1: Ensure the data is in a Salesforce connected data source like Data…
Einstein Prediction Builder can use data directly from Salesforce objects.
Trap 2: Create a formula field to calculate the churn probability.
Formula fields are not used; the model calculates probabilities.
Trap 3: Create a new custom object to store the prediction results.
Prediction results are stored automatically; no custom object is needed.
- A
Ensure the data is in a Salesforce connected data source like Data Cloud.
Why wrong: Einstein Prediction Builder can use data directly from Salesforce objects.
- B
Define the prediction objective and the target date field.
The prediction objective (e.g., churn) is required to train the model.
- C
Create a formula field to calculate the churn probability.
Why wrong: Formula fields are not used; the model calculates probabilities.
- D
Create a new custom object to store the prediction results.
Why wrong: Prediction results are stored automatically; no custom object is needed.