AI Associate AI Capabilities in CRM Practice Question
A marketing manager wants to prioritize leads with the highest likelihood of conversion. Which Einstein feature should they use?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Einstein Lead Scoring
Einstein Lead Scoring predicts conversion probability for each lead. Custom formulas are manual, approval processes and data export are not predictive.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Einstein Lead Scoring
Why this is correct
Automatically scores leads based on historical data.
- ✗
Approval Processes
Why it's wrong here
For routing, not scoring.
- ✗
Custom Formula Fields
Why it's wrong here
Formulas require manual definition, no AI.
- ✗
Data Export
Why it's wrong here
Exporting data does not score leads.
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This AI Associate practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI Associate exam.