- A
Use Power Automate to create a flow that calculates LTV for each customer and updates the attribute in Customer Insights.
Why wrong: Incorrect: This requires custom development and is not minimal effort.
- B
Import the LTV data into Dynamics 365 Marketing as a custom attribute and then create the segment there.
Why wrong: Incorrect: LTV should be calculated in Customer Insights for consistency.
- C
Create a new measure in Dynamics 365 Customer Insights called 'Customer Lifetime Value' using the built-in measure builder with the relevant transaction data.
Correct: The measure builder allows easy calculation of LTV.
- D
Re-unify the customer data, ensuring that the LTV attribute is included from the source systems.
Why wrong: Incorrect: LTV is a derived measure, not a source attribute.
MB-910 Describe Dynamics 365 Customer Insights Practice Question
This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
You are a Dynamics 365 consultant for a large retail chain. The company uses Dynamics 365 Customer Insights to manage customer data. The marketing team wants to create a segment of 'High Value Customers' defined as customers with a lifetime value (LTV) greater than $5,000. They also want to send a special promotional offer to this segment via email. The data is already unified in Customer Insights. However, the LTV attribute is not currently calculated. You need to enable the marketing team to achieve their goal with minimal effort. What should you do?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Create a new measure in Dynamics 365 Customer Insights called 'Customer Lifetime Value' using the built-in measure builder with the relevant transaction data.
Option C is correct because Dynamics 365 Customer Insights includes a built-in measure builder that allows you to define calculated attributes like 'Customer Lifetime Value' directly within the unified data model. This approach requires minimal effort as it leverages existing transaction data without needing external tools or data re-import. Once the measure is created, the marketing team can immediately use it to build the 'High Value Customers' segment in Customer Insights and then export that segment to Dynamics 365 Marketing for the email campaign.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Use Power Automate to create a flow that calculates LTV for each customer and updates the attribute in Customer Insights.
Why it's wrong here
Incorrect: This requires custom development and is not minimal effort.
- ✗
Import the LTV data into Dynamics 365 Marketing as a custom attribute and then create the segment there.
Why it's wrong here
Incorrect: LTV should be calculated in Customer Insights for consistency.
- ✓
Create a new measure in Dynamics 365 Customer Insights called 'Customer Lifetime Value' using the built-in measure builder with the relevant transaction data.
Why this is correct
Correct: The measure builder allows easy calculation of LTV.
Related concept
Read the scenario before looking for a memorised answer.
- ✗
Re-unify the customer data, ensuring that the LTV attribute is included from the source systems.
Why it's wrong here
Incorrect: LTV is a derived measure, not a source attribute.
Common exam traps
Common exam trap: answer the scenario, not the keyword
The trap here is that candidates often assume external tools like Power Automate or manual data imports are necessary for calculations, overlooking the native measure builder in Customer Insights that is designed specifically for this purpose.
Detailed technical explanation
How to think about this question
The measure builder in Customer Insights uses a SQL-like expression engine to aggregate transaction data (e.g., sum of purchase amounts) over a customer's history, automatically handling time windows and data refreshes. This calculated measure is stored as a computed column in the unified customer profile, making it instantly available for segmentation without additional ETL processes. In a real-world scenario, a retail chain with millions of transactions can define the LTV measure once and have it recalculated daily based on incremental data loads, ensuring segments stay current without manual intervention.
KKey Concepts to Remember
- Read the scenario before looking for a memorised answer.
- Find the constraint that changes the correct option.
- Eliminate answers that are true in general but not in this case.
TExam Day Tips
- Watch for words such as best, first, most likely and least administrative effort.
- Review why wrong options are wrong, not only why the correct option is correct.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
How this comes up in practice
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
Got this wrong? Here's your next step.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
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FAQ
Questions learners often ask
What does this MB-910 question test?
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
What is the correct answer to this question?
The correct answer is: Create a new measure in Dynamics 365 Customer Insights called 'Customer Lifetime Value' using the built-in measure builder with the relevant transaction data. — Option C is correct because Dynamics 365 Customer Insights includes a built-in measure builder that allows you to define calculated attributes like 'Customer Lifetime Value' directly within the unified data model. This approach requires minimal effort as it leverages existing transaction data without needing external tools or data re-import. Once the measure is created, the marketing team can immediately use it to build the 'High Value Customers' segment in Customer Insights and then export that segment to Dynamics 365 Marketing for the email campaign.
What should I do if I get this MB-910 question wrong?
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
What is the key concept behind this question?
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 24, 2026
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