MB-910 Describe Dynamics 365 Customer Insights Practice Question
You are a Dynamics 365 consultant for a large retail chain. The company uses Dynamics 365 Customer Insights to manage customer data. The marketing team wants to create a segment of 'High Value Customers' defined as customers with a lifetime value (LTV) greater than $5,000. They also want to send a special promotional offer to this segment via email. The data is already unified in Customer Insights. However, the LTV attribute is not currently calculated. You need to enable the marketing team to achieve their goal with minimal effort. What should you do?
⚠ Common exam trap
Candidates often assume external tools like Power Automate or manual data imports are necessary for calculations, overlooking the native measure builder in Customer Insights that is designed specifically for this purpose.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Create a new measure in Dynamics 365 Customer Insights called 'Customer Lifetime Value' using the built-in measure builder with the relevant transaction data.
Dynamics 365 Customer Insights includes a built-in measure builder that allows you to define calculated attributes like 'Customer Lifetime Value' directly within the unified data model. This approach requires minimal effort as it leverages existing transaction data without needing external tools or data re-import. Once the measure is created, the marketing team can immediately use it to build the 'High Value Customers' segment in Customer Insights and then export that segment to Dynamics 365 Marketing for the email campaign.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Use Power Automate to create a flow that calculates LTV for each customer and updates the attribute in Customer Insights.
Why it's wrong here
Incorrect: This requires custom development and is not minimal effort.
- ✗
Import the LTV data into Dynamics 365 Marketing as a custom attribute and then create the segment there.
Why it's wrong here
Incorrect: LTV should be calculated in Customer Insights for consistency.
- ✓
Create a new measure in Dynamics 365 Customer Insights called 'Customer Lifetime Value' using the built-in measure builder with the relevant transaction data.
Why this is correct
Correct: The measure builder allows easy calculation of LTV.
- ✗
Re-unify the customer data, ensuring that the LTV attribute is included from the source systems.
Why it's wrong here
Incorrect: LTV is a derived measure, not a source attribute.
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