Quick Answer
The answer is Acxiom, Experian, and Mastercard, as these are the three out-of-the-box enrichment data sources available in Dynamics 365 Customer Insights - Data. These third-party providers allow organizations to append demographic, financial, and lifestyle attributes to unified customer profiles, directly enhancing segmentation and personalization without requiring custom integrations. On the Microsoft Dynamics 365 Fundamentals CRM MB-910 exam, this question tests your understanding of the platform’s native data enrichment capabilities versus custom data import methods. A common trap is confusing enrichment sources with general data sources like Azure Data Lake or Salesforce, which are not pre-built enrichment providers. Remember the mnemonic “AEM” for Acxiom, Experian, Mastercard—these are the only three supported out-of-the-box enrichment sources in Customer Insights - Data.
This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
A company uses Dynamics 365 Customer Insights - Data to unify customer records. They want to enrich their customer profiles with data from external sources. Which THREE enrichment sources are available in Customer Insights - Data? (Choose three.)
Experian
Experian is a built-in enrichment partner.
Sales Insights
Why wrong: Sales Insights is a separate product feature, not an enrichment source.
Power Query
Why wrong: Power Query is for data ingestion, not enrichment.
Microsoft enrichment
Microsoft provides enrichment services within Customer Insights - Data.
Acxiom
Acxiom is a built-in enrichment partner.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Experian
Experian is a third-party data provider integrated with Dynamics 365 Customer Insights - Data, allowing organizations to enrich customer profiles with demographic, financial, and lifestyle data. This enrichment source is available out-of-the-box to append external attributes to unified customer records, improving segmentation and personalization.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Experian
Why this is correct
Experian is a built-in enrichment partner.
Related concept
Read the scenario before looking for a memorised answer.
Sales Insights
Why it's wrong here
Sales Insights is a separate product feature, not an enrichment source.
Power Query
Why it's wrong here
Power Query is for data ingestion, not enrichment.
Microsoft enrichment
Why this is correct
Microsoft provides enrichment services within Customer Insights - Data.
Related concept
Read the scenario before looking for a memorised answer.
Acxiom
Why this is correct
Acxiom is a built-in enrichment partner.
Related concept
Read the scenario before looking for a memorised answer.
Common exam traps
The trap here is that candidates confuse data transformation tools like Power Query with pre-built enrichment sources, or mistake Sales Insights (a separate product) for an enrichment service within Customer Insights - Data.
Detailed technical explanation
Customer Insights - Data enrichment sources work by matching unified customer profiles against external datasets using deterministic or probabilistic matching keys (e.g., email, name, address). The integration with Experian and Acxiom leverages their global data assets to append attributes such as income brackets, home ownership, and purchasing propensity, while Microsoft enrichment uses first-party Microsoft Graph data (e.g., Bing, LinkedIn) to add interests and professional details. These enrichments are applied during the data unification process and can be scheduled to refresh periodically.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
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FAQ
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
The correct answer is: Experian — Experian is a third-party data provider integrated with Dynamics 365 Customer Insights - Data, allowing organizations to enrich customer profiles with demographic, financial, and lifestyle data. This enrichment source is available out-of-the-box to append external attributes to unified customer records, improving segmentation and personalization.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 24, 2026
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.
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