MB-910 Describe Dynamics 365 Customer Insights Practice Question
A customer data platform administrator notices that duplicate customer records appear after unification. They want to review and adjust the matching rules. Where in Customer Insights can they do this?
⚠ Common exam trap
Candidates often confuse the general 'Duplicate detection' feature in Dynamics 365 (Option A) with the specific matching rule configuration within Customer Insights' data unification workflow, leading them to select a feature that exists in a different module.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data unification
In Dynamics 365 Customer Insights, the matching rules that determine how duplicate customer records are identified and merged during the unification process are configured within the Data unification section. Specifically, after selecting data sources and mapping fields, the administrator defines match conditions (e.g., exact or fuzzy matching on email, phone) under the 'Match' step. Adjusting these rules directly controls how duplicates are detected and resolved during unification.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Duplicate detection
Why it's wrong here
Wrong: Duplicate detection is part of unification, not a separate feature.
- ✗
Data sources
Why it's wrong here
Wrong: Data sources is for importing data, not for defining matching rules.
- ✗
Admin settings
Why it's wrong here
Wrong: Admin settings do not include matching rule configuration.
- ✓
Data unification
Why this is correct
Correct: In the Data unification process, you can configure match rules and conditions.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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