MB-910 Describe Dynamics 365 Customer Insights Practice Question
Your Customer Insights data shows that some customer profiles have missing phone numbers. You have a third-party data provider that can supply phone numbers based on email addresses. Which capability should you use to add this data?
⚠ Common exam trap
Many candidates confuse data matching (which links records within or across datasets) with data enrichment (which adds external data to existing profiles), leading candidates to pick C instead of D.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data enrichment
Data enrichment is the correct capability because it allows you to enhance existing customer profiles by appending missing attributes—such as phone numbers—from an external third-party data provider. In Dynamics 365 Customer Insights, enrichment uses a matching key (e.g., email address) to pull in additional data from a configured provider without overwriting or merging entire records.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Data merge
Why it's wrong here
Merge combines duplicate profiles.
- ✗
Data import
Why it's wrong here
Import adds new data sources.
- ✗
Data matching
Why it's wrong here
Matching is for deduplication.
- ✓
Data enrichment
Why this is correct
Enrichment appends external data to existing profiles.
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