MB-910 Describe Dynamics 365 Customer Insights Practice Question
Which THREE are capabilities of Dynamics 365 Customer Insights?
⚠ Common exam trap
Many candidates confuse the capabilities of Dynamics 365 Customer Insights with those of other Dynamics 365 apps, such as Customer Service or Marketing, leading them to select options that are valid for those apps but not for Customer Insights.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Unified customer profile from multiple data sources
Dynamics 365 Customer Insights is a customer data platform (CDP) that ingests data from multiple sources—such as transactional systems, web interactions, and CRM—to create a unified customer profile. This profile consolidates disparate data into a single, 360-degree view of each customer, enabling personalized engagement and analytics.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Customer service case management
Why it's wrong here
Case management is in Dynamics 365 Customer Service.
- ✗
Email campaign creation and sending
Why it's wrong here
Email campaigns are in Dynamics 365 Marketing.
- ✓
Unified customer profile from multiple data sources
Why this is correct
This is the core feature of Customer Insights.
- ✓
Segmentation based on customer attributes and behavior
Why this is correct
Segmentation is a key capability.
- ✓
AI-driven predictions like churn and product recommendation
Why this is correct
Customer Insights includes AI models for predictions.
Go deeper
Related to this question
About these practice questions
One of 941 original MB-910 practice questions on Courseiva, each with a full explanation and wrong-answer analysis — not exam dumps or protected exam content. Learn why practice questions differ from exam dumps →
JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.