Quick Answer
The answer is Customer Insights data ingestion connectors, as these are the purpose-built tools designed to import data from external sources like Salesforce, SQL databases, and Excel files directly into Dynamics 365 Customer Insights. These connectors handle the entire extraction, transformation, and loading (ETL) process, automatically mapping and unifying disparate data into a single customer profile without requiring custom code. On the MB-910 exam, this concept tests your understanding of how Customer Insights unifies data from multiple silos—a common scenario where candidates might mistakenly think they need Power Query or a custom API. The trap is that while Power Query can also import data, the exam specifically tests the native, pre-built connectors that are optimized for Customer Insights and require no development. Remember the memory tip: “Connectors connect, code complicates”—if the question lists common business sources like Salesforce or SQL, always look for the connector answer first.
This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
A company has customer data in Salesforce, a SQL database, and Excel files. They need to bring all this data into Dynamics 365 Customer Insights. What should they use?
Dual-write
Why wrong: Dual-write syncs between Dynamics 365 apps, not external sources.
Common Data Model
Why wrong: Common Data Model standardizes schema, doesn't ingest data.
Dataflows in Power Platform
Why wrong: Dataflows can be used but Customer Insights directly supports these sources.
Customer Insights data ingestion connectors
Customer Insights provides connectors for Salesforce, SQL, and files.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Customer Insights data ingestion connectors
Customer Insights data ingestion connectors are purpose-built to import data from external sources like Salesforce, SQL databases, and Excel files directly into Dynamics 365 Customer Insights. These connectors support a wide range of data sources and handle the extraction, transformation, and loading (ETL) process, enabling unified customer profiles without requiring custom development.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Dual-write
Why it's wrong here
Dual-write syncs between Dynamics 365 apps, not external sources.
Common Data Model
Why it's wrong here
Common Data Model standardizes schema, doesn't ingest data.
Dataflows in Power Platform
Why it's wrong here
Dataflows can be used but Customer Insights directly supports these sources.
Customer Insights data ingestion connectors
Why this is correct
Customer Insights provides connectors for Salesforce, SQL, and files.
Related concept
Read the scenario before looking for a memorised answer.
Common exam traps
The trap here is that candidates often confuse Dataflows in Power Platform with Customer Insights data ingestion connectors, but Dataflows are a general-purpose tool while Customer Insights provides specialized connectors optimized for customer data unification and profile creation.
Detailed technical explanation
Customer Insights data ingestion connectors leverage Power Query-based transformations under the hood, allowing users to map source fields to the Common Data Model schema during import. These connectors support incremental refreshes and scheduled data updates, ensuring that customer profiles remain current without manual intervention. In a real-world scenario, a retail company might use the Salesforce connector to pull account data, the SQL Server connector for transaction history, and the Excel connector for loyalty program data, all within a single Customer Insights environment.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
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FAQ
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
The correct answer is: Customer Insights data ingestion connectors — Customer Insights data ingestion connectors are purpose-built to import data from external sources like Salesforce, SQL databases, and Excel files directly into Dynamics 365 Customer Insights. These connectors support a wide range of data sources and handle the extraction, transformation, and loading (ETL) process, enabling unified customer profiles without requiring custom development.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 24, 2026
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.
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