Quick Answer
The answer is data enrichment. This is the correct capability because it specifically addresses the scenario of filling in missing data from a third-party provider by using a matching key—in this case, the email address—to append phone numbers to existing customer profiles without altering other attributes. On the Microsoft Dynamics 365 Fundamentals CRM MB-910 exam, this question tests your understanding of how Customer Insights handles incomplete records through external sources, a common real-world challenge when dealing with data enrichment missing data third party scenarios. A frequent trap is confusing enrichment with data matching or deduplication, but enrichment is solely about adding missing fields, not merging duplicates. Remember the memory tip: enrichment adds, matching merges—so when you need to fill a gap from an outside source, think enrich.
This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. This is a configuration task: choose the command set that satisfies every stated requirement. Small differences — like 'secret' vs 'password' or 'transport input ssh' vs 'all' — change whether the answer is correct. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
Your Customer Insights data shows that some customer profiles have missing phone numbers. You have a third-party data provider that can supply phone numbers based on email addresses. Which capability should you use to add this data?
Data merge
Why wrong: Merge combines duplicate profiles.
Data import
Why wrong: Import adds new data sources.
Data matching
Why wrong: Matching is for deduplication.
Data enrichment
Enrichment appends external data to existing profiles.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Data enrichment
Data enrichment is the correct capability because it allows you to enhance existing customer profiles by appending missing attributes—such as phone numbers—from an external third-party data provider. In Dynamics 365 Customer Insights, enrichment uses a matching key (e.g., email address) to pull in additional data from a configured provider without overwriting or merging entire records.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Data merge
Why it's wrong here
Merge combines duplicate profiles.
Data import
Why it's wrong here
Import adds new data sources.
Data matching
Why it's wrong here
Matching is for deduplication.
Data enrichment
Why this is correct
Enrichment appends external data to existing profiles.
Related concept
Read the scenario before looking for a memorised answer.
Common exam traps
The trap here is confusing data matching (which links records within or across datasets) with data enrichment (which adds external data to existing profiles), leading candidates to pick C instead of D.
Detailed technical explanation
Under the hood, Customer Insights enrichment uses a configured enrichment provider (e.g., a third-party API) that accepts a key field—commonly email—and returns additional attributes. The system then maps those returned values to the corresponding customer profile fields, ensuring data is appended without altering the original source records. A real-world scenario is appending phone numbers for a marketing campaign where only email addresses are known, enabling SMS outreach without manual data entry.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
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FAQ
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
The correct answer is: Data enrichment — Data enrichment is the correct capability because it allows you to enhance existing customer profiles by appending missing attributes—such as phone numbers—from an external third-party data provider. In Dynamics 365 Customer Insights, enrichment uses a matching key (e.g., email address) to pull in additional data from a configured provider without overwriting or merging entire records.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 24, 2026
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