Quick Answer
The answer is Lead and Contact. These two are core entities in Dynamics 365 Marketing because they represent the fundamental records used to track and nurture potential customers through marketing campaigns. A Lead captures an unqualified prospect, while a Contact represents an individual person with whom you have an established relationship, making both essential for building targeted segments and automating customer journeys. On the Microsoft Dynamics 365 Fundamentals CRM MB-910 exam, this question tests your ability to distinguish Marketing-specific entities from those belonging to Sales or Customer Service modules. A common trap is confusing Lead with Case, Quote, or Invoice, but remember that Cases belong to Customer Service, while Quotes and Invoices are Sales entities. For a quick memory tip, think of Marketing as the "front door" for new business: Leads and Contacts are the first records you create before any sales or service interaction occurs.
This MB-910 practice question tests your understanding of explore the core capabilities of customer engagement apps in dynamics 365. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
Which TWO of the following are core entities in Dynamics 365 Marketing?
Marketing List
Marketing List is a core entity for targeting.
Quote
Why wrong: Quote is a Sales entity.
Invoice
Why wrong: Invoice is a Sales entity.
Case
Why wrong: Case is an entity in Customer Service.
Lead
Lead is used in Marketing for potential customers.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Marketing List
Options B and D are correct. Option A is wrong because Case is from Customer Service. Option C is wrong because Quote is from Sales. Option E is wrong because Invoice is from Sales.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Marketing List
Why this is correct
Marketing List is a core entity for targeting.
Related concept
Read the scenario before looking for a memorised answer.
Quote
Why it's wrong here
Quote is a Sales entity.
Invoice
Why it's wrong here
Invoice is a Sales entity.
Case
Why it's wrong here
Case is an entity in Customer Service.
Lead
Why this is correct
Lead is used in Marketing for potential customers.
Related concept
Read the scenario before looking for a memorised answer.
Common exam traps
Many certification questions include familiar terms but test a specific constraint. Read the exact wording before choosing an answer that is generally true but wrong for this case.
Detailed technical explanation
This question should be treated as a scenario, not a definition check. Identify the problem, the constraint and the best action. Then compare each option against those facts.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
Identify which MB-910 exam domain this question belongs to, then review the specific concept being tested. Practise related questions in that domain and focus on understanding why each wrong answer is tempting — not just why the correct answer is right.
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FAQ
Explore the core capabilities of customer engagement apps in Dynamics 365 — This question tests Explore the core capabilities of customer engagement apps in Dynamics 365 — Read the scenario before looking for a memorised answer..
The correct answer is: Marketing List — Options B and D are correct. Option A is wrong because Case is from Customer Service. Option C is wrong because Quote is from Sales. Option E is wrong because Invoice is from Sales.
Identify which MB-910 exam domain this question belongs to, then review the specific concept being tested. Practise related questions in that domain and focus on understanding why each wrong answer is tempting — not just why the correct answer is right.
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 21, 2026
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.
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