Quick Answer
The answer is the Azure SQL Database connector. This is the correct data source type because it is specifically designed to ingest transactional data directly from an Azure SQL Database into Dynamics 365 Customer Insights - Data, supporting incremental updates and schema mapping that allow you to merge that data with engagement data from Dynamics 365 Marketing. On the MB-910 exam, this question tests your understanding of which native connector maps to a given source system; a common trap is confusing the Azure SQL Database connector with generic data sources like Power Query or OData feeds, which lack the same optimized schema integration. A helpful memory tip is to think "SQL for structured transactional data, Marketing for engagement" — the connector name always matches the source platform.
This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. This is a configuration task: choose the command set that satisfies every stated requirement. Small differences — like 'secret' vs 'password' or 'transport input ssh' vs 'all' — change whether the answer is correct. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
A marketing manager wants to use Dynamics 365 Customer Insights to create a unified customer profile from transactional data stored in Azure SQL Database and engagement data from Dynamics 365 Marketing. Which data source type should they configure in Customer Insights - Data to connect to the Azure SQL Database?
Azure SQL Database connector
Customer Insights - Data includes a native Azure SQL Database connector.
Export destination
Why wrong: Export destinations are for outputting unified profiles, not for ingesting data.
Common Data Model folder
Why wrong: Common Data Model folder is a storage schema, not a data source type.
Power Query Online
Why wrong: Power Query Online is a transformation tool, not a data source connector.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Azure SQL Database connector
The Azure SQL Database connector is the correct data source type because it directly ingests transactional data from Azure SQL Database into Customer Insights - Data, enabling the creation of unified customer profiles. This connector supports incremental updates and schema mapping, which are essential for merging transactional data with engagement data from Dynamics 365 Marketing.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Azure SQL Database connector
Why this is correct
Customer Insights - Data includes a native Azure SQL Database connector.
Related concept
Read the scenario before looking for a memorised answer.
Export destination
Why it's wrong here
Export destinations are for outputting unified profiles, not for ingesting data.
Common Data Model folder
Why it's wrong here
Common Data Model folder is a storage schema, not a data source type.
Power Query Online
Why it's wrong here
Power Query Online is a transformation tool, not a data source connector.
Common exam traps
The trap here is that candidates confuse 'Power Query Online' as a data source type instead of recognizing it as the transformation engine used within connectors, leading them to select it over the specific Azure SQL Database connector.
Trap categories for this question
Command / output trap
Export destinations are for outputting unified profiles, not for ingesting data.
Detailed technical explanation
The Azure SQL Database connector uses OData or TDS endpoints to pull data, supporting both full and incremental refresh modes via change tracking or timestamps. In a real-world scenario, a marketing manager might configure this connector to sync customer purchase history from Azure SQL Database daily, then use Customer Insights' unification rules to match those records with email engagement data from Dynamics 365 Marketing, resolving duplicates via fuzzy matching.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
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FAQ
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
The correct answer is: Azure SQL Database connector — The Azure SQL Database connector is the correct data source type because it directly ingests transactional data from Azure SQL Database into Customer Insights - Data, enabling the creation of unified customer profiles. This connector supports incremental updates and schema mapping, which are essential for merging transactional data with engagement data from Dynamics 365 Marketing.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 24, 2026
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