MB-910 Describe Dynamics 365 Customer Insights Practice Question
A retail company wants to use Dynamics 365 Customer Insights to create a unified customer profile that combines data from their e-commerce platform, loyalty program, and in-store POS system. Which feature should they use to identify and merge duplicate customer records?
⚠ Common exam trap
It's easy for candidates to confuse 'data ingestion' (the act of bringing data in) with 'match and merge' (the act of deduplicating and unifying that data), leading them to select Option C instead of the correct feature for merging duplicates.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Match and merge
The 'Match and merge' feature in Dynamics 365 Customer Insights is specifically designed to identify duplicate customer records across different data sources (e-commerce, loyalty, POS) and unify them into a single, cohesive customer profile. It uses predefined or custom matching rules to detect duplicates based on attributes like email or phone number, then merges them while preserving the best data from each source.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Enrichment with external data
Why it's wrong here
Enrichment adds external data to profiles, not deduplication.
- ✓
Match and merge
Why this is correct
Match and merge identifies duplicates across data sources and merges them into a unified profile.
- ✗
Data ingestion from various sources
Why it's wrong here
Data ingestion imports data but does not deduplicate or merge duplicates.
- ✗
Segmentation based on customer attributes
Why it's wrong here
Segmentation groups customers but does not deduplicate profiles.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.