MB-910 Describe Dynamics 365 Customer Insights Practice Question
A marketing team wants to send personalized emails based on customer lifetime value (CLV) calculated in Dynamics 365 Customer Insights. Which Customer Insights capability should they use to define CLV?
⚠ Common exam trap
It's easy for candidates to confuse Segments (which filter customers based on a condition) with Measures (which calculate the numeric value that the condition uses), leading candidates to pick Segments when they need to define the underlying metric first.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Measures
Measures in Dynamics 365 Customer Insights allow you to define and calculate key performance indicators (KPIs) like customer lifetime value (CLV) using predefined or custom formulas. This capability aggregates customer data (e.g., purchase history, frequency, monetary value) to produce a numeric metric that can be used for personalization. Activities, Segments, and Relationships do not perform such calculations.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Activities
Why it's wrong here
Activities represent interactions, not calculated metrics.
- ✗
Segments
Why it's wrong here
Segments are used to create groups, not to define metrics.
- ✗
Relationships
Why it's wrong here
Relationships define how tables are related, not metrics.
- ✓
Measures
Why this is correct
Measures allow you to define calculated KPIs such as CLV.
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JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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