MB-910 Describe Dynamics 365 Customer Insights Practice Question
A global enterprise wants to use Dynamics 365 Customer Insights to create a 360-degree customer view. They have data from Dynamics 365 Sales, Dynamics 365 Customer Service, and external loyalty systems. They also need to comply with GDPR and CCPA. Which THREE capabilities should they prioritize?
⚠ Common exam trap
Candidates often confuse Customer Insights' data unification and compliance features with unrelated Dynamics 365 modules like Customer Service chat or Sales lead automation, leading candidates to select options that are valid in other contexts but not core to Customer Insights.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Use AI to create predictive segments and measure customer lifetime value
A is correct because Dynamics 365 Customer Insights uses AI to build predictive segments (e.g., churn risk) and calculate customer lifetime value (CLV) using historical and behavioral data. This directly supports the goal of a 360-degree customer view by enriching unified profiles with forward-looking insights.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Use AI to create predictive segments and measure customer lifetime value
Why this is correct
Correct: AI-driven segmentation and CLV are key.
- ✗
Provide real-time chat support to customers
Why it's wrong here
Incorrect: Chat is Customer Service.
- ✗
Automate LinkedIn lead generation campaigns
Why it's wrong here
Incorrect: LinkedIn integration is for Sales.
- ✓
Ingest data from Dynamics 365, external systems, and third-party data sources
Why this is correct
Correct: Supports multiple data sources.
- ✓
Apply built-in compliance with data privacy regulations like GDPR and CCPA
Why this is correct
Correct: Customer Insights includes data privacy features.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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