MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company uses Dynamics 365 Customer Insights - Data to manage customer data. Which TWO features are part of Customer Insights - Data? (Select TWO.)
⚠ Common exam trap
Watch out — candidates often confuse the 'Data' and 'Journeys' modules, incorrectly assuming features like email marketing or journey orchestration are part of Customer Insights - Data when they actually belong to Customer Insights - Journeys.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data unification
Data unification is a core feature of Dynamics 365 Customer Insights - Data that allows you to ingest data from multiple sources, map fields, and merge duplicate records into a single, unified customer profile. This process uses matching rules and deduplication logic to create a 360-degree view of each customer, which is essential for downstream analytics and segmentation.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Event management
Why it's wrong here
Event management is part of Dynamics 365 Marketing.
- ✓
Data unification
Why this is correct
Data unification is a core feature of Customer Insights - Data.
- ✗
Email marketing
Why it's wrong here
Email marketing is part of Customer Insights - Journeys.
- ✓
Measures
Why this is correct
Measures are a core feature of Customer Insights - Data.
- ✗
Journey orchestration
Why it's wrong here
Journey orchestration is part of Customer Insights - Journeys.
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