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Describe Dynamics 365 Customer InsightsmediumMultiple ChoiceObjective-mapped

MB-910 Describe Dynamics 365 Customer Insights Practice Question

A company is planning to implement Dynamics 365 Customer Insights. They have customer data stored in an on-premises SQL Server database and also in Salesforce CRM. They want to unify this data in Customer Insights. Which data ingestion method should they use to bring data from both sources?

⚠ Common exam trap

Many candidates think on-premises data requires a separate ingestion method like Azure Blob Storage, not realizing that Power Query with an on-premises data gateway can directly connect to SQL Server, and that the Salesforce connector is a native Power Query connector.

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Use Power Query with a gateway for on-premises SQL and the Salesforce connector for Salesforce

Dynamics 365 Customer Insights uses Power Query as its primary data ingestion engine, which supports both on-premises SQL Server via an on-premises data gateway and cloud-based Salesforce CRM through a dedicated Salesforce connector. This allows the company to unify data from both sources without requiring intermediate storage or third-party tools.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Use Power Query connectors for cloud data only, then use a gateway for on-premises SQL

    Why it's wrong here

    Power Query supports both cloud and on-premises via gateway.

  • Use Power Query with a gateway for on-premises SQL and the Salesforce connector for Salesforce

    Why this is correct

    Both data sources can be ingested using Power Query connectors.

  • Export data from SQL to Azure Blob Storage and then ingest from Blob, and use Salesforce API

    Why it's wrong here

    Unnecessary intermediate steps.

  • Use third-party ETL tool to push data into Customer Insights via API

    Why it's wrong here

    While possible, not the standard recommended method.

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