A data visualization specialist needs to display the relationship between advertising spend and revenue for 50 product categories over 12 months. The data has many overlapping points. Which chart type best reveals the correlation and density?
Transparency allows overlapping points to show density while preserving the relationship.
Why this answer
A scatter plot with transparency (alpha blending) reveals both correlation and point density by showing overlapping points as darker areas. A bubble chart adds a third variable. A heatmap on a grid loses resolution.
A line chart is not for correlation.