A marketing agency wants to analyze customer feedback from social media posts to gauge sentiment. They have no labeled data and limited ML expertise. The team needs a managed service that provides pre-trained models for sentiment analysis without requiring them to train or manage infrastructure. They also need to process text in multiple languages. Which AWS service should they use?
Amazon Comprehend provides pre-trained sentiment analysis via a managed API, requiring no labelled data, training, or infrastructure management. Its built-in multilingual support handles social media text across languages, matching the agency's lack of ML expertise and need for immediate sentiment detection.
Why this answer
Amazon Comprehend is a fully managed natural language processing (NLP) service that provides pre-trained models for sentiment analysis, key phrase extraction, and language detection. It requires no labeled data, no model training, and no infrastructure management, making it ideal for teams with limited ML expertise. Comprehend natively supports multiple languages, including Spanish, French, German, and many others, directly addressing the requirement to process text in multiple languages.
Exam trap
The trap here is that candidates may confuse Amazon Rekognition (image/video analysis) with text analysis services, or assume that any AWS ML service (like SageMaker or Glue) can handle NLP tasks without recognizing the specific managed service designed for unstructured text.
How to eliminate wrong answers
Option B is wrong because Amazon SageMaker is a platform for building, training, and deploying custom ML models, which requires labeled data, ML expertise, and infrastructure management—contradicting the requirements for a pre-trained, managed service with no training. Option C is wrong because AWS Glue is a serverless data integration and ETL service, not an NLP service; it cannot perform sentiment analysis or provide pre-trained models. Option D is wrong because Amazon Rekognition is a computer vision service for analyzing images and videos, not for text analysis or sentiment detection.