A company is using Amazon Bedrock to generate content for a marketing application. The company wants to ensure that the model does not generate content that violates the company's brand guidelines, which prohibit certain keywords and tones. Which TWO features should the company use to enforce these guidelines? (Choose two.)
Prompt engineering is an effective way to guide model behavior without additional infrastructure.
Why this answer
Option B is correct because prompt engineering allows the company to embed brand guidelines directly into the instruction given to the model, effectively steering the output away from prohibited keywords and tones. Option C is correct because Amazon Bedrock Guardrails provides a managed, policy-based mechanism to define custom deny topics and content filters that can block or mask unwanted content at inference time, enforcing brand guidelines without manual intervention.
Exam trap
The trap here is that candidates often confuse IAM policies with content moderation, mistakenly believing that IAM can restrict model output vocabulary, when in fact IAM only governs API-level permissions and has no awareness of the semantic content of model responses.