A company is implementing a new customer relationship management (CRM) system. The project manager wants to ensure that the project delivers value aligned with the organization's strategic goals. Which document should the project manager reference to confirm the alignment?
Trap 1: Project management plan
The project management plan is a comprehensive document that integrates all subsidiary plans and baselines, detailing how the project will be executed, monitored, controlled, and closed. While it ensures the project stays on track to deliver its objectives, it is developed *after* the project has been authorized and its strategic alignment established. It serves as a guide for project work, not as the initial justification or strategic alignment document.
Trap 2: Scope statement
The project scope statement provides a detailed description of the project and product scope, including major deliverables, assumptions, and constraints. Its primary purpose is to define the boundaries of the project work and its outputs, ensuring a shared understanding of what needs to be accomplished. It does not, however, articulate the strategic rationale or business justification for undertaking the project itself.
Trap 3: Project charter
The project charter formally authorizes the existence of a project and provides the project manager with the authority to apply organizational resources to project activities. While it establishes the link between the project and the organization's strategic objectives, often by referencing the business case, it does not provide the detailed strategic justification or comprehensive financial analysis itself. Its role is authorization and high-level definition, not the in-depth strategic alignment argument.
- A
Project management plan
Why wrong: The project management plan is a comprehensive document that integrates all subsidiary plans and baselines, detailing how the project will be executed, monitored, controlled, and closed. While it ensures the project stays on track to deliver its objectives, it is developed *after* the project has been authorized and its strategic alignment established. It serves as a guide for project work, not as the initial justification or strategic alignment document.
- B
Scope statement
Why wrong: The project scope statement provides a detailed description of the project and product scope, including major deliverables, assumptions, and constraints. Its primary purpose is to define the boundaries of the project work and its outputs, ensuring a shared understanding of what needs to be accomplished. It does not, however, articulate the strategic rationale or business justification for undertaking the project itself.
- C
Business case
The business case is the foundational document that provides the necessary information from a business standpoint to determine if a project is worth the required investment. It comprehensively outlines the strategic objectives, the problem or opportunity being addressed, a detailed financial analysis, and the overall justification for the project. Crucially, it demonstrates how the project aligns with and contributes to the organization's strategic goals and objectives, making it the primary tool for strategic justification.
- D
Project charter
Why wrong: The project charter formally authorizes the existence of a project and provides the project manager with the authority to apply organizational resources to project activities. While it establishes the link between the project and the organization's strategic objectives, often by referencing the business case, it does not provide the detailed strategic justification or comprehensive financial analysis itself. Its role is authorization and high-level definition, not the in-depth strategic alignment argument.