You are the project manager for a multinational corporation that is launching a new software product. The organization's strategic goal is to increase market share in emerging markets by 15% within the next two years. The project has completed the planning phase, and you are about to start execution. During a stakeholder meeting, the product owner insists on adding a feature that is popular in developed markets but has not been validated for emerging markets. The product owner argues that this feature will differentiate the product, but the development team estimates it will add three months to the schedule and increase costs by 20%. The sponsor is concerned about the budget and timeline. You have reviewed the business case, which does not mention this feature. What should you do?
Trap 1: Escalate the issue to the project sponsor and ask for a decision.
Escalation transfers the decision upward without first assessing the change against the business case and strategic goal, which is the project manager's integration responsibility. It is tempting because sponsors approve budget changes, and escalation would be correct once analysis shows the change exceeds the project manager's authority.
Trap 2: Accept the feature because the product owner is responsible for the…
The product owner's remit covers product vision, not scope, schedule and cost baselines; accepting unvalidated scope bypasses integrated change control and the business case. It is tempting because product owners do prioritise features, and that authority would be correct within an agreed backlog under an approved baseline.
Trap 3: Add the feature to the backlog and proceed as requested to satisfy…
Adding the feature to the backlog and proceeding implements an unapproved change, breaching integrated change control and consuming contingency the sponsor has not authorised. It is tempting because backlogs are the normal vehicle for new work, and that route would be correct after the change request is formally approved.
- A
Escalate the issue to the project sponsor and ask for a decision.
Why it fails: Escalation transfers the decision upward without first assessing the change against the business case and strategic goal, which is the project manager's integration responsibility. It is tempting because sponsors approve budget changes, and escalation would be correct once analysis shows the change exceeds the project manager's authority.
- B
Accept the feature because the product owner is responsible for the product vision.
Why it fails: The product owner's remit covers product vision, not scope, schedule and cost baselines; accepting unvalidated scope bypasses integrated change control and the business case. It is tempting because product owners do prioritise features, and that authority would be correct within an agreed backlog under an approved baseline.
- C
Add the feature to the backlog and proceed as requested to satisfy the product owner.
Why it fails: Adding the feature to the backlog and proceeding implements an unapproved change, breaching integrated change control and consuming contingency the sponsor has not authorised. It is tempting because backlogs are the normal vehicle for new work, and that route would be correct after the change request is formally approved.
- D
Conduct a cost-benefit analysis and assess alignment with the strategic goal. If it does not align, recommend against it and proceed with the original scope. If it aligns, submit a change request.
The business case ties scope to the 15% emerging-market goal, so any addition must be evaluated against that objective and its cost and schedule impact. A cost-benefit analysis determines alignment; if absent, recommend rejection, otherwise route a formal change request through integrated change control.