MB-910 Describe Dynamics 365 Customer Insights Practice Question
Which TWO features are available in Dynamics 365 Customer Insights to help understand customer behavior?
⚠ Common exam trap
Test-takers frequently confuse foundational data preparation features (like Data sources and Data unification) with analytical features that directly generate customer behavior insights, leading them to select options that are necessary but not sufficient for understanding behavior.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Predictions
D is correct because the Predictions feature in Dynamics 365 Customer Insights uses built-in AI models to analyze historical customer data and forecast behaviors such as churn, conversion likelihood, and next best action. This directly helps organizations understand and anticipate customer behavior without requiring custom machine learning development.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Admin settings
Why it's wrong here
Wrong: Admin settings are for system management.
- ✗
Data sources
Why it's wrong here
Wrong: Data sources are for importing data, not understanding behavior.
- ✗
Data unification
Why it's wrong here
Wrong: Unification is about merging data, not analysis.
- ✓
Predictions
Why this is correct
Correct: Predictions provide insights into future behavior.
- ✓
Measures
Why this is correct
Correct: Measures provide metrics on customer behavior.
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