MB-910 Describe Dynamics 365 Customer Insights Practice Question
Which THREE are prerequisites for setting up Customer Insights predictions? (Choose three.)
⚠ Common exam trap
It's easy for candidates to confuse optional features like external data enrichment or real-time streaming as prerequisites, when in fact they are enhancements that can be added after the core prerequisites (unified profiles, defined outcome, and sufficient historical data) are met.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Unified customer profiles
Unified customer profiles (Option A) are a prerequisite for Customer Insights predictions because predictions rely on a consolidated, single view of each customer derived from multiple data sources. Without unified profiles, the AI models cannot accurately associate behaviors, transactions, and attributes to individual customers, which is essential for generating reliable predictions like churn or purchase likelihood.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Unified customer profiles
Why this is correct
Predictions run on unified data.
- ✗
External data enrichment
Why it's wrong here
Enrichment is optional.
- ✓
Defined outcome (e.g., churn, purchase)
Why this is correct
You must specify what to predict.
- ✗
Real-time data streaming
Why it's wrong here
Batch data is sufficient.
- ✓
Sufficient historical data
Why this is correct
Models need history to train.
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