Quick Answer
The answer is unifying customer data from multiple sources, creating segments, and generating predictions. These three actions are core to Dynamics 365 Customer Insights capabilities because the platform is designed as a customer data platform (CDP) that ingests data from various touchpoints, cleanses and matches it into a unified profile, then enables segmentation based on behaviors and attributes, and finally applies AI to generate predictive models like churn or next best action. On the Microsoft Dynamics 365 Fundamentals CRM MB-910 exam, this question tests your ability to distinguish Customer Insights from other Dynamics 365 apps; a common trap is confusing it with Dynamics 365 Marketing, which handles email design, or with Intune, which manages IT devices. Remember that Customer Insights is about understanding and anticipating customer behavior, not executing campaigns or managing hardware. A helpful memory tip is to think of the three Cs: Connect data, Create segments, and Calculate predictions.
This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
Which THREE actions can be performed using Dynamics 365 Customer Insights? (Choose three.)
Predict customer churn
Prediction models include churn.
Create dynamic segments based on customer behavior
Segmentation is a key feature.
Unify customer data from multiple sources
Core capability of Customer Insights.
Manage IT device compliance
Why wrong: Device management is in Microsoft Intune.
Design email marketing campaigns
Why wrong: Email design is in Dynamics 365 Marketing.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Predict customer churn
Options A, B, and D are correct. Customer Insights can unify customer data, create segments, and generate predictions. Option C is wrong because it doesn't manage IT devices. Option E is wrong because it doesn't design marketing emails; that is done in Dynamics 365 Marketing.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Predict customer churn
Why this is correct
Prediction models include churn.
Related concept
Read the scenario before looking for a memorised answer.
Create dynamic segments based on customer behavior
Why this is correct
Segmentation is a key feature.
Related concept
Read the scenario before looking for a memorised answer.
Unify customer data from multiple sources
Why this is correct
Core capability of Customer Insights.
Related concept
Read the scenario before looking for a memorised answer.
Manage IT device compliance
Why it's wrong here
Device management is in Microsoft Intune.
Design email marketing campaigns
Why it's wrong here
Email design is in Dynamics 365 Marketing.
Common exam traps
Many certification questions include familiar terms but test a specific constraint. Read the exact wording before choosing an answer that is generally true but wrong for this case.
Detailed technical explanation
This question should be treated as a scenario, not a definition check. Identify the problem, the constraint and the best action. Then compare each option against those facts.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
Identify which MB-910 exam domain this question belongs to, then review the specific concept being tested. Practise related questions in that domain and focus on understanding why each wrong answer is tempting — not just why the correct answer is right.
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FAQ
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
The correct answer is: Predict customer churn — Options A, B, and D are correct. Customer Insights can unify customer data, create segments, and generate predictions. Option C is wrong because it doesn't manage IT devices. Option E is wrong because it doesn't design marketing emails; that is done in Dynamics 365 Marketing.
Identify which MB-910 exam domain this question belongs to, then review the specific concept being tested. Practise related questions in that domain and focus on understanding why each wrong answer is tempting — not just why the correct answer is right.
Read the scenario before looking for a memorised answer.
About these practice questions
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Same concept, more angles
These questions test the same concept from different angles. Work through them to make sure you can recognise it however the exam phrases it.
Variation 1. Which TWO actions can be performed using Dynamics 365 Customer Insights?
mediumWhy C: Customer Insights can unify data and create segments. Sending emails, managing inventory, and generating invoices are not native capabilities.
Variation 2. Which TWO actions are supported by Dynamics 365 Customer Insights?
mediumWhy B: Dynamics 365 Customer Insights is a customer data platform (CDP) designed to unify customer data from disparate sources such as CRM, ERP, and marketing systems into a single, comprehensive view. It supports enriching these unified customer profiles with external data (e.g., demographic or behavioral data from third-party providers) to enhance segmentation and personalization. Creating sales orders, managing inventory, and processing payroll are operational tasks handled by other Dynamics 365 applications like Sales, Supply Chain Management, and Finance, respectively.
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Last reviewed: Jun 21, 2026
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.
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