Quick Answer
The correct answer is to use the Customer Insights data lifecycle management feature to delete profiles based on a data subject request. This is correct because Dynamics 365 Customer Insights includes a dedicated data lifecycle management tool that allows administrators to perform targeted deletion of individual customer profiles, ensuring all associated data across unified entities is removed in compliance with the GDPR right to erasure. On the MB-910 exam, this topic tests your understanding of how Customer Insights handles data subject requests (DSRs) without disrupting other records, often appearing as a scenario where a candidate must distinguish between bulk data cleanup and individual profile deletion. A common trap is confusing the general data retention policies with the specific DSR deletion feature, so remember that lifecycle management is the precise tool for erasure requests. Memory tip: think "Lifecycle for a single lifecycle"—one profile, one request, one deletion.
This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. This is a configuration task: choose the command set that satisfies every stated requirement. Small differences — like 'secret' vs 'password' or 'transport input ssh' vs 'all' — change whether the answer is correct. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
A financial services company uses Dynamics 365 Customer Insights to manage customer data. They need to ensure that the data unification process complies with GDPR right to erasure. Which feature should they configure to handle such requests?
Enrich profiles with consent data
Why wrong: Consent data helps with permissions, not erasure.
Data source connection settings
Why wrong: Data source settings don't handle erasure requests.
Use the Customer Insights data lifecycle management to delete profiles based on a data subject request
Lifecycle management allows deletion of profiles.
Configure export destinations to exclude certain data
Why wrong: Export destinations don't erase data.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Use the Customer Insights data lifecycle management to delete profiles based on a data subject request
Option C is correct because Customer Insights provides a dedicated data lifecycle management feature that allows administrators to delete individual customer profiles in response to a data subject request (DSR) under GDPR. This feature directly supports the right to erasure by enabling targeted deletion of a specific profile and its associated data across all unified customer entities, ensuring compliance without affecting other records.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Enrich profiles with consent data
Why it's wrong here
Consent data helps with permissions, not erasure.
Data source connection settings
Why it's wrong here
Data source settings don't handle erasure requests.
Use the Customer Insights data lifecycle management to delete profiles based on a data subject request
Why this is correct
Lifecycle management allows deletion of profiles.
Related concept
Read the scenario before looking for a memorised answer.
Configure export destinations to exclude certain data
Why it's wrong here
Export destinations don't erase data.
Common exam traps
The trap here is that candidates may confuse consent management (Option A) with the actual deletion mechanism, or think that export exclusions (Option D) can retroactively remove data, when in fact only the lifecycle management feature performs a permanent, targeted deletion of the unified profile.
Detailed technical explanation
Under the hood, Customer Insights data lifecycle management uses a search-based interface to locate a specific profile by identifier (e.g., CustomerId or email), then triggers a cascading deletion across all related entities (e.g., measures, segments, and enrichments) that reference that profile. This ensures that no residual data remains in the unified customer view, which is critical for GDPR Article 17 compliance. In a real-world scenario, a bank receiving a DSR can use this feature to delete a customer’s profile while preserving audit logs of the deletion action.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
A company's IT admin needs to give a contractor read-only access to production logs without sharing account credentials. Using role-based access control (RBAC) and temporary scoped permissions — not a permanent shared password — is the correct pattern. Questions like this test whether you can apply least-privilege access across cloud identity services.
What to study next
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FAQ
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
The correct answer is: Use the Customer Insights data lifecycle management to delete profiles based on a data subject request — Option C is correct because Customer Insights provides a dedicated data lifecycle management feature that allows administrators to delete individual customer profiles in response to a data subject request (DSR) under GDPR. This feature directly supports the right to erasure by enabling targeted deletion of a specific profile and its associated data across all unified customer entities, ensuring compliance without affecting other records.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
Read the scenario before looking for a memorised answer.
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Same concept, more angles
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Variation 1. A company is implementing Dynamics 365 Customer Insights and wants to ensure that customer data privacy regulations, such as GDPR, are adhered to. Which feature should they configure to allow customers to request deletion of their data?
easyWhy C: Option C is correct because Dynamics 365 Customer Insights includes a dedicated data privacy feature that provides a built-in mechanism to handle data subject requests (DSRs) under GDPR. This feature allows administrators to process deletion requests by searching for a customer's data across the system and permanently removing it, ensuring compliance with privacy regulations without custom development.
Last reviewed: Jun 24, 2026
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