MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company wants to ensure customer data in Dynamics 365 Customer Insights complies with GDPR. Which feature helps manage consent?
⚠ Common exam trap
Test-takers frequently confuse data unification (which merges records) with consent management, assuming that cleaning up duplicate data is sufficient for GDPR compliance, when in fact GDPR requires explicit, auditable consent tracking separate from data quality processes.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Consent management
Consent management in Dynamics 365 Customer Insights is the dedicated feature for capturing, storing, and honoring customer consent preferences, which is essential for GDPR compliance. It allows organizations to define consent purposes (e.g., marketing email, data sharing) and automatically enforce those preferences in downstream activities like segmentation and journeys. Without this feature, the system would have no native mechanism to track or respect individual consent choices.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Prediction models
Why it's wrong here
Predictions are for forecasting, not consent.
- ✗
Measures
Why it's wrong here
Measures don't handle consent.
- ✗
Data unification
Why it's wrong here
Unification doesn't manage consent.
- ✓
Consent management
Why this is correct
Consent management allows tracking and honoring customer permissions.
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JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.