MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company uses Dynamics 365 Customer Insights - Journeys to send email campaigns. They want to trigger a journey when a customer's predicted churn score exceeds 0.8. Which source should they use to trigger the journey?
⚠ Common exam trap
Watch out — candidates often confuse 'segment membership' with other trigger types like 'event registration' or 'form submission', not realizing that predictive scores are best handled by creating a segment based on the score threshold and then using that segment as the journey trigger.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Segment membership
In Dynamics 365 Customer Insights - Journeys, a segment membership trigger starts a journey when a customer enters or leaves a defined segment. Since the predicted churn score is a calculated attribute that can be used to define a segment (e.g., customers with churn score > 0.8), the journey can be triggered by membership in that segment. This allows the system to react automatically to real-time customer insights without manual intervention.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Manual trigger
Why it's wrong here
Manual triggers require manual initiation.
- ✗
Event registration
Why it's wrong here
Event registration is a trigger for events.
- ✓
Segment membership
Why this is correct
A segment of customers with churn score >0.8 can be used as a trigger in journeys.
- ✗
Marketing form submission
Why it's wrong here
Marketing form submission is a trigger for form fills, not for churn score.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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