MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company uses Dynamics 365 Customer Insights - Journeys. They have a journey that sends a discount offer to customers who have not made a purchase in 30 days. They notice that some customers are receiving the offer multiple times. Which journey setting should they modify?
⚠ Common exam trap
A common mix-up: candidates confuse 'Schedule' (which controls when the journey runs) with the mechanism that prevents individual contacts from being re-entered, not realizing that frequency capping is a separate, contact-level suppression setting.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Frequency capping
Frequency capping is the correct setting because it limits how many times a customer can enter or receive communications from a journey within a specified period. In Dynamics 365 Customer Insights - Journeys, this prevents customers who meet the trigger condition (e.g., no purchase in 30 days) from being re-entered into the same journey repeatedly, which is the root cause of receiving the offer multiple times.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Entity
Why it's wrong here
Entity defines the target audience object, not frequency.
- ✗
Goal
Why it's wrong here
Goal defines success, not frequency.
- ✗
Schedule
Why it's wrong here
Schedule controls timing, not frequency of entry.
- ✓
Frequency capping
Why this is correct
Frequency capping limits how many times a customer can enter the journey or receive communications.
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