MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company has customer data in Salesforce, a SQL database, and Excel files. They need to bring all this data into Dynamics 365 Customer Insights. What should they use?
⚠ Common exam trap
A common mix-up: candidates confuse Dataflows in Power Platform with Customer Insights data ingestion connectors, but Dataflows are a general-purpose tool while Customer Insights provides specialized connectors optimized for customer data unification and profile creation.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Customer Insights data ingestion connectors
Customer Insights data ingestion connectors are purpose-built to import data from external sources like Salesforce, SQL databases, and Excel files directly into Dynamics 365 Customer Insights. These connectors support a wide range of data sources and handle the extraction, transformation, and loading (ETL) process, enabling unified customer profiles without requiring custom development.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Dual-write
Why it's wrong here
Dual-write syncs between Dynamics 365 apps, not external sources.
- ✗
Common Data Model
Why it's wrong here
Common Data Model standardizes schema, doesn't ingest data.
- ✗
Dataflows in Power Platform
Why it's wrong here
Dataflows can be used but Customer Insights directly supports these sources.
- ✓
Customer Insights data ingestion connectors
Why this is correct
Customer Insights provides connectors for Salesforce, SQL, and files.
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