Explore the core capabilities of customer engagement apps in Dynamics 365 →easyMultiple ChoiceObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
Your company uses Dynamics 365 Marketing to send email campaigns. The marketing team created a customer journey that sends a welcome email to new contacts. The journey is live, but some contacts are not receiving the email. You check the journey and see that the contacts are in the target segment. The email has been approved. The journey's 'Send email' action shows no errors. However, the contacts have a 'Marketing Consent' field set to 'Do not allow'. What should you do to ensure these contacts receive the email?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Update the contacts' marketing consent to 'Allow' either individually or via a bulk update.
The correct approach is to update the contacts' marketing consent to 'Allow' because Dynamics 365 Marketing respects consent settings. Changing consent is the proper way to include these contacts. Option A is incorrect because recreating the journey does not ignore consent; the 'Ignore consent' option is not available in the journey builder. Option B is incorrect because removing contacts from the segment would bypass the journey; you want them included. Option C is incorrect because the email cannot be modified to not require consent; consent checking is enforced by the system.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Recreate the journey and set the 'Ignore consent' option.
Why it's wrong here
There is no 'Ignore consent' option in customer journeys; consent is always respected.
- ✗
Remove the contacts from the segment and add them to a static segment that bypasses consent.
Why it's wrong here
Segments cannot bypass consent; consent is checked at send time.
- ✗
Pause the journey, modify the email to not require consent, and restart.
Why it's wrong here
Consent is per contact, not per email.
- ✓
Update the contacts' marketing consent to 'Allow' either individually or via a bulk update.
Why this is correct
Marketing journeys only send to contacts who have consented.
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