Describe Dynamics 365 Customer Insights →easyMultiple ChoiceObjective-mapped

MB-910 Describe Dynamics 365 Customer Insights Practice Question

Exhibit

Refer to the exhibit.

{
  "enrichments": [
    {
      "name": "DemographicEnrichment",
      "provider": "Microsoft",
      "attributes": [
        {"sourceAttribute": "CustomerId", "targetAttribute": "CustomerId"},
        {"sourceAttribute": "PostalCode", "targetAttribute": "PostalCode"}
      ]
    }
  ]
}

You are reviewing the exhibit of an enrichment configuration in Customer Insights - Data. What is the purpose of this enrichment?

⚠ Common exam trap

Watch out — candidates often confuse enrichment (adding external data) with data transformation tasks like deduplication or predictive modeling, leading them to select options that describe unrelated processes.

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

✓

Add demographic data based on postal code

The enrichment configuration in Customer Insights - Data uses a data source (such as a postal code lookup service) to append demographic attributes (e.g., income level, age range, or household size) to existing customer profiles. This is correct because the exhibit shows an enrichment step that maps postal code to external demographic data, not a deduplication, purchase history, or churn calculation process.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

✗
Delete duplicate profiles
Why it's wrong here
Enrichments do not delete profiles.
✗
Add purchase history based on customer ID
Why it's wrong here
The enrichment uses PostalCode, not purchase history.
✗
Calculate churn probability
Why it's wrong here
Enrichments do not calculate churn; predictive models do.
✓
Add demographic data based on postal code
Why this is correct
The enrichment uses PostalCode to match and add demographic data from Microsoft.

Go deeper

MB-910 Describe Dynamics 365 Customer Insights Practice Question

Exhibit

Why each option matters

Option-by-option breakdown

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