MB-910 Describe Dynamics 365 Customer Insights Practice Question
You are a solutions architect for a multinational corporation that uses Dynamics 365 Customer Insights. The company has customer data from multiple subsidiaries, each using different CRM and ERP systems. They want to create a single, unified customer profile that complies with data privacy regulations such as GDPR and CCPA. Additionally, they want to use the unified data to drive personalized marketing campaigns in Dynamics 365 Marketing. You need to design a solution that ensures data privacy and compliance. What should you do first?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Configure data privacy and compliance settings in Dynamics 365 Customer Insights, including data subject rights, consent management, and data retention policies.
Data privacy and compliance settings must be configured before any data ingestion or unification. Dynamics 365 Customer Insights includes features for managing data subject rights (e.g., GDPR delete/export), consent, and retention policies. Establishing governance first ensures all subsequent processing complies with regulations like GDPR and CCPA. Option B is incorrect because segmentation should occur after unification and governance, not before. Option C is incorrect because data privacy policies should be enforced in Customer Insights, the system of record for unified profiles, before exporting to Marketing. Option D is incorrect because ingesting data without first configuring privacy and compliance settings risks violating data protection regulations.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Configure data privacy and compliance settings in Dynamics 365 Customer Insights, including data subject rights, consent management, and data retention policies.
Why this is correct
Correct: This establishes the foundation for compliant data handling.
- ✗
Create segments for marketing campaigns before unifying the data, to test the process.
Why it's wrong here
Incorrect: Segmentation should only occur after data is unified and compliant.
- ✗
Export the unified customer profiles to Dynamics 365 Marketing and apply data privacy policies in Marketing.
Why it's wrong here
Incorrect: Privacy policies should be applied in Customer Insights, the system of record.
- ✗
Ingest all customer data from each subsidiary into Dynamics 365 Customer Insights and start the unification process.
Why it's wrong here
Incorrect: Privacy controls must be configured first to handle sensitive data.
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