MB-910 Describe Dynamics 365 Customer Insights Practice Question
You are a marketing analyst at a company that recently implemented Dynamics 365 Customer Insights. Your goal is to create a segment of customers who have not made a purchase in the last 90 days for a re-engagement campaign. You have access to the 'Transaction' activity that records purchases. Which steps should you follow to create this segment?
⚠ Common exam trap
The trap here is that candidates may overthink the solution by choosing predictive models or external enrichment, when the exam tests the straightforward use of the segment builder with activity-based date conditions.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Create a new segment, select 'Transaction' activity, and set condition 'Date is older than 90 days'
Dynamics 365 Customer Insights allows you to create a segment directly from the 'Transaction' activity by setting a condition on the date field. By selecting 'Date is older than 90 days', you filter for customers whose last transaction occurred more than 90 days ago, which is the precise requirement for a re-engagement campaign. This approach leverages the built-in segment builder without needing predictive models or external data.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Build a churn prediction model and use the output segment
Why it's wrong here
Overkill for a simple recency condition.
- ✗
Create a measure for days since last purchase and then manually filter profiles
Why it's wrong here
Inefficient; segment builder can use activity directly.
- ✓
Create a new segment, select 'Transaction' activity, and set condition 'Date is older than 90 days'
Why this is correct
Direct way to create the segment.
- ✗
Enrich profiles with recency score from an external data provider
Why it's wrong here
Unnecessary; data is already in Transaction activity.
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