MB-910 Describe Dynamics 365 Customer Insights Practice Question
You are a Customer Insights administrator for a healthcare organization. The organization has strict data privacy requirements. They need to ensure that customer profiles containing sensitive health information are not exported to external systems without proper consent. The current configuration includes a segment called 'HealthDataSegment' that contains patients with specific conditions. The marketing team wants to export this segment to a third-party email marketing tool for a campaign. However, the compliance officer has mandated that no health data should leave the Customer Insights environment without explicit consent. What should you do to meet the compliance requirement while still allowing the marketing campaign?
⚠ Common exam trap
Watch out — candidates often confuse data masking (which hides data at the destination but still transmits it) with data policies (which prevent the data from leaving the source environment entirely), leading them to choose Option B instead of the correct policy-based approach.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Create a data policy in Customer Insights that restricts export of health attributes, and then export the segment excluding those attributes
Dynamics 365 Customer Insights allows administrators to create data policies that restrict the export of specific attributes (e.g., health data) from segments. By defining a policy that excludes health-related attributes from the 'HealthDataSegment' export, you comply with the consent requirement while still allowing the marketing team to export the segment (minus sensitive data) to the third-party email marketing tool.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Disable export for the segment and use only in-app campaigns
Why it's wrong here
Marketing team needs external export.
- ✗
Use data masking in the export destination
Why it's wrong here
Customer Insights does not support masking during export.
- ✓
Create a data policy in Customer Insights that restricts export of health attributes, and then export the segment excluding those attributes
Why this is correct
Data policies control attribute-level export.
- ✗
Remove all health-related attributes from the customer profiles
Why it's wrong here
This would delete data permanently.
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