MB-910 Describe Dynamics 365 Customer Insights Practice Question
Which TWO data sources can be used to enrich customer profiles in Dynamics 365 Customer Insights? (Choose two.)
⚠ Common exam trap
It's easy for candidates to confuse data sources for enrichment (which are external, third-party providers) with data sources for ingestion (like Finance and Operations or SharePoint), leading them to select options that are valid for importing data but not for the specific enrichment feature.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Third-party data providers
Dynamics 365 Customer Insights allows you to enrich customer profiles by integrating data from third-party data providers, such as Experian or Acxiom, to add attributes like demographic or firmographic information. This enrichment process uses the 'Enrichment' feature within the app, which connects to external data sources via connectors to enhance existing customer data.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
SharePoint document libraries
Why it's wrong here
SharePoint documents are not typically used for customer profile enrichment.
- ✓
Third-party data providers
Why this is correct
Third-party providers can supply demographic or behavioral data.
- ✗
Power BI dashboards
Why it's wrong here
Power BI is for visualization, not data enrichment.
- ✓
Microsoft Graph
Why this is correct
Microsoft Graph provides insights from Office 365 and other Microsoft services.
- ✗
Finance and Operations general ledger
Why it's wrong here
General ledger data is not standard enrichment for customer profiles.
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