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MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365

Which TWO capabilities are part of Dynamics 365 Marketing? (Choose TWO.)

⚠ Common exam trap

Test-takers frequently confuse 'Email Marketing' as a standalone feature rather than recognizing it as a channel within Customer Journeys, but the exam lists both as correct because Email Marketing is a distinct module within Dynamics 365 Marketing that provides email design, delivery, and analytics capabilities.

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Customer Journeys

Customer Journeys is a core capability of Dynamics 365 Marketing that allows marketers to design, automate, and orchestrate multi-step, cross-channel marketing campaigns (e.g., email, SMS, push notifications) based on customer behaviors and triggers. It uses a visual canvas to define segments, conditions, and actions, enabling personalized engagement at scale.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Customer Journeys

    Why this is correct

    Customer Journeys orchestrate multi-step campaigns.

  • Email Marketing

    Why this is correct

    Email Marketing sends bulk and personalized emails.

  • Opportunity Management

    Why it's wrong here

    Opportunity Management is a Sales feature.

  • Case Resolution

    Why it's wrong here

    Case Resolution is part of Customer Service.

  • Inventory Tracking

    Why it's wrong here

    Inventory Tracking is in Field Service or Operations.

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