MB-910 Describe Dynamics 365 Customer Insights Practice Question
Which TWO actions are performed during the data unification process in Dynamics 365 Customer Insights?
⚠ Common exam trap
Many exam-takers confuse the 'data unification' step (matching and merging) with later steps like enrichment, measure creation, or segmentation, leading them to select options that are valid in Customer Insights but not part of the unification process.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Merging duplicate records into a single profile
The data unification process in Dynamics 365 Customer Insights includes deduplication, where duplicate records from the same or different sources are merged into a single, unified customer profile. This step ensures that each customer is represented once, eliminating fragmentation and providing a single source of truth.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Merging duplicate records into a single profile
Why this is correct
Correct: Merging is part of unification.
- ✗
Enriching profiles with external demographic data
Why it's wrong here
Wrong: Enrichment is a separate step after unification.
- ✓
Matching customer records from different sources
Why this is correct
Correct: Matching is a key step in unification.
- ✗
Creating measures to calculate KPIs
Why it's wrong here
Wrong: Measures are created after data is unified.
- ✗
Creating segments for marketing campaigns
Why it's wrong here
Wrong: Segments are created after unification.
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