MB-910 Describe Dynamics 365 Customer Insights Practice Question
Which THREE outputs can be generated using Dynamics 365 Customer Insights?
⚠ Common exam trap
Many exam-takers confuse Customer Insights' analytical outputs (measures, segments, models) with transactional documents (invoices, purchase orders) that belong to operational ERP modules, testing whether you understand the CDP's scope as a data unification and insight platform.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Measures and KPIs
Dynamics 365 Customer Insights allows users to define and compute Measures and KPIs from unified customer data. These are aggregated calculations (e.g., average order value, churn rate) that provide actionable insights into customer behavior and business performance, directly supporting data-driven decision-making.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Measures and KPIs
Why this is correct
Measures are calculated outputs.
- ✗
Invoice documents
Why it's wrong here
Invoicing is not a feature.
- ✗
Purchase orders
Why it's wrong here
Purchase orders are transactional, not analytical outputs.
- ✓
Customer segments
Why this is correct
Segments are a primary output.
- ✓
Predictive models
Why this is correct
AI models generate predictions.
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