MB-910 Describe Dynamics 365 Customer Insights Practice Question
A retail company wants to create a unified customer profile by combining data from their online store, loyalty program, and in-store purchases. Which Dynamics 365 Customer Insights capability should they use?
⚠ Common exam trap
Many candidates confuse 'unification' with 'segmentation' or 'measures,' mistakenly thinking that creating a segment or measure can combine data from multiple sources, when in fact unification is the prerequisite step that merges raw data into a single customer entity.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Run data unification
The 'Run data unification' capability in Dynamics 365 Customer Insights is specifically designed to ingest data from multiple sources (e.g., online store, loyalty program, in-store purchases) and match, merge, and deduplicate records to create a single, unified customer profile. This process uses matching rules and deduplication logic to resolve identities across disparate systems, directly addressing the requirement for a combined customer view.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Run data unification
Why this is correct
Data unification matches and merges records from different sources.
- ✗
Create a prediction model
Why it's wrong here
Prediction models forecast behavior, not unify data.
- ✗
Define a measure
Why it's wrong here
Measures aggregate data, not unify profiles.
- ✗
Create a segment
Why it's wrong here
Segments are groups of profiles, not unification.
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