MB-910 Describe Dynamics 365 Customer Insights Practice Question
A retail company uses Dynamics 365 Customer Insights to unify customer data from multiple sources. They want to ensure that customer profiles are updated in near real-time when a purchase is made in their POS system. Which feature should they configure?
⚠ Common exam trap
It's easy for candidates to confuse the scheduled, batch-oriented Data Sources Connector (Option C) with the real-time Data Ingestion API, assuming any connector can achieve near real-time updates, but only the API supports event-driven, low-latency ingestion.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data Ingestion API
The Data Ingestion API allows real-time or near real-time data ingestion into Dynamics 365 Customer Insights. When a purchase occurs in the POS system, the API can be called immediately to push that transaction data, triggering an update to the unified customer profile without waiting for a scheduled batch import.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Calculated measures
Why it's wrong here
Used for aggregations.
- ✓
Data Ingestion API
Why this is correct
Allows real-time data ingestion.
- ✗
Data sources connector
Why it's wrong here
Used for batch imports.
- ✗
Customer segments
Why it's wrong here
Used for grouping customers.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.